Nick Hernandez

Nick combines his stoke for the ice climbing and drytooling world with his skills as a marketer and a penchant for getting products into customers hands. He does not hesitate to pick up the phone and reach out to anyone that shares his vision for ice climbing an drytooling, even Will Gadd. Nick offically joined FI in 2022 after years of freelance social media marketing work for FI promoting training for ice, mixed and drytooling.

Ben Carlson
One of the original founders of FI, Ben has been slaying ice for over 20 years. A long time climbing instructor and AMGA guide, Ben has climbed ice in the Alaska Range, Canadian Rockies, Indian Himalaya, Alps, PNW, Colorado, the UP, and the Northeast, With partner Rufus Lusk, he climbed 30 pitches of 5.10 in a day at the Gunks of Upstate New York. He now loves sharing the mountains with his wife and 5 year old daughter.